⚡ Sample Report This is a demonstration of Tessera’s analytics capabilities. The data shown is sample data and does not represent a real event.
Sales Report The Venue · Singapore  ·  By EventCo

NOVA
ECLIPSE TOUR

📍 The Venue · Singapore 🎟 1,584 tickets issued 💰 All figures in SGD 📅 Dec 2025 – Jan 2026
$253K
Total Revenue
253,152 SGD
758
Paid Transactions
of 988 initiated
76.7%
Conversion Rate
click → purchase
1,430
Tickets Sold
+154 free / invite
$334
Avg Order Value
1.89 tickets / order
// 01
Full Sales Funnel
Checkout Initiated
988
Unique payment sessions started
Completed Purchase
758
76.7% conversion rate
Abandoned
230
23.3% of sessions dropped
Funnel Visualisation
76.7% — Completed
23.3% Lost
988 sessions initiated 758 paid 230 abandoned
All 230 abandoned sessions had no payment method recorded — users exited before reaching card entry. This is a pre-payment UX issue, not a payment failure. Streamlining the steps before checkout (ticket selection, quantity, details form) would directly improve conversion.
Tickets Issued Total
1,584
All ticket types combined
Tickets via Paid Purchase
1,430
90.3% of all issued tickets
Free / Invitation Tickets
154
9.7% complimentary
// 02
Conversion & Drop-Off
Checkout Conversion Funnel
76.7% — Paid
23.3% Lost
758
Completed payments
230
Abandoned sessions
All 230 dropped sessions have no payment method recorded.

Users exited before reaching the card entry step. This signals friction in ticket selection, price review, or the pre-payment form — not a payment processing issue.

Recommendation: Streamline pre-payment steps, add social proof near the price display, and consider cart abandonment email recovery.
// 03
Instagram Channel
Sessions via Instagram
343
In-app embedded browser
% of Tickets Sold
24.0%
343 of 1,430 tickets
Organic Tickets Sold
1,087
76% of all tickets sold
Ticket Source Breakdown (1,430 sold)
Organic
1,087  76.0%
Instagram
343  24.0%
76% Organic 24% Instagram
1 in 4 tickets came via Instagram — 343 of 1,430 sold — a major channel for this show. The remaining 76% came through organic discovery (direct search, word-of-mouth, links).

Ensuring the Instagram embedded browser checkout is fully optimised — especially Apple Pay, which behaves differently in the in-app WebKit browser — is critical to protecting this significant revenue stream.
// 04
Browser & Device Provenance
Tickets Sold by Browser (1,430 total)
Mobile Safari
494  34.5%
Chrome
431  30.1%
Instagram
343  24.0%
Mobile Chrome
52  3.6%
Safari
33  2.3%
Samsung Internet
19  1.3%
Firefox
17  1.2%
Edge
14  1.0%
GSA / Brave / Other
27  1.9%
Mobile Browsers
58.2%
833 tickets · iOS & Android
Desktop Browsers
32.1%
459 tickets · Chrome & Edge
Platform Split
Mobile Safari 34.5%
Chrome 30.1%
Instagram 24%
Other
Over 80% of purchases happened on mobile — Mobile Safari (34.5%), Instagram in-app (24%), and Mobile Chrome (3.6%) combined. A frictionless mobile checkout and prominent Apple Pay / wallet flow is the single biggest lever for conversion.
GSA (Google Search App, 12 tickets) shows buyers discovering the event via mobile Google search and converting directly. WeChat (3) and blazer (4) indicate a small China-adjacent audience — a signal worth tracking for future SEA regional marketing.
// 05
Revenue Breakdown
Revenue by Ticket Category
GA Early Bird
$48,245
GA Standard
$39,282
VIP Mezzanine
$33,372
VIP Floor
$32,615
GA Group (x4)
$24,737
GA Presale
$23,936
Classic Mezzanine
$20,988
Final Release
$11,570
Door / Meet & Greet
$6,578
Avg Tickets / Transaction
1.89
Mode: 2 tickets per order
Ticket Quantity Split
1 ticket
293  38.6%
2 tickets
354  46.7%
3 tickets
32  4.2%
4 tickets
66  8.7%
5+ tickets
13  1.7%
85.3% bought 1–2 tickets — a couple-driven profile typical of intimate live shows.
// 06
Payment Methods
By Payment Type
Card
721  94%
PayNow
46  6%
Card Network
Visa
373  51.7%
Mastercard
271  37.6%
Amex
77  10.7%
Digital Wallets
Apple Pay
425  92.4%
Google Pay
35  7.6%
460 / 767 completions used a wallet (60%)
// 07
Purchase Behaviour & Timing
Sales by Hour of Day (SGT · UTC+8) — Paid Transactions
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
← Midnight 🔥 Peak: 12–13h Midnight →
Morning window (5–8h): 173 purchases. Early risers checking their phones after waking up.
Lunch peak (12–13h): 139 sales — the single biggest 2-hour block of the day. Promote during lunch.
Evening drop (post-16h): Activity falls sharply. After 20h, nearly no purchases. Night marketing has low ROI.
Sales by Day of Week
Monday
144
Tuesday
145
Wednesday
90
Thursday
86
Friday
112
Saturday
115
Sunday
66
Mon–Tue dominate likely tied to the on-sale / announcement day. Sunday is the quietest — avoid major releases on Sundays.
Daily Sales Heatmap — Dec 7 2025 → Jan 22 2026
9
60
44
8
2
23
55
24
43
43
37
18
17
14
6
4
7
9
4
19
27
16
20
23
13
22
38
15
4
9
8
5
13
8
2
4
6
3
10
9
7
2
3
2
17
8
18
Low
High
// 08
Buyer Geography
Transactions by Country
🇸🇬 Singapore
646  89.1%
🇬🇧 United Kingdom
20  2.8%
🇺🇸 United States
18  2.5%
🇮🇩 Indonesia
11  1.5%
🇦🇺 Australia
7  1.0%
🇲🇾 Malaysia
4  0.6%
🌍 Rest of World
16  2.2%
NL · DE · FR · IE · HK · TW · CH · NO · CA · AE
Countries
16
Global reach
International
125
Non-SG buyers (10.9%)
UK + US = 38 transactions — international fans making the trip, a testament to NOVA's global following.

Indonesia shows strong proximity demand at 11 buyers. SEA-targeted marketing (MY, ID, TH) for future events could meaningfully grow international attendance.
// 09
Promo Code Analysis
Promo Usage Rate
18.9%
143 of 758 paid transactions
With promo: 143Standard: 615
Code Usage Breakdown
Code Type Uses
EARLYACCESS Gated access 129
WAITLIST Private waitlist 15
PARTNER01 Partner / influencer 10
HOLIDAY22 Holiday campaign 3
VIP_GUEST VIP / personal 2
20 personalised codes VIP / gifting 24
EARLYACCESS (129 uses) acted as an access gate, not a discount — driving urgency and rewarding early fans. PARTNER01 (10 uses) confirms successful influencer/community activation. The 20+ personalised codes suggest a VIP or affiliate gifting programme — consider tracking per-code conversion to measure partner ROI.
// 10
Additional Metrics
Marketing Consent Rate
19.3%
191 of 988 buyers opted in
Low opt-in rate. A value-forward prompt — "Get first access to future events" — could lift this significantly.
Tracked Link Attribution
14.6%
144 of 988 via tracking links
85.4% is unattributed. Expanding UTM tracking across all channels would unlock real channel-level ROI.
Refunds Processed
$0
Zero refunds in dataset
Clean record — no refunds across all 758 completed transactions. Either a strict policy or very high buyer satisfaction.